I've done growth marketing for six years and never written any of it down in public. Not one case study, not one breakdown. The work happened, the clients were happy (mostly), and I moved on to the next thing.
That was a mistake. This blog is me fixing it.
What I've actually done
My degree is in Computer Science Engineering from Parul University in Vadodara. I assumed I'd end up writing code for a living. Instead, my first real job was SEO Team Lead at Go-Globe, an agency in Dubai.
That job taught me more than four years of college. I designed an SEO strategy that grew organic traffic 68% in under six months and put the company's own website on page one for more than 50 competitive keywords. I also managed writers and developers for the first time, which is a different skill altogether.
Then I spent almost three years with LipsiaGROUP in Italy, running international SEO and Google Ads. We ranked for 100+ keywords across product categories and grew organic traffic 55%, partly through link partnerships with European publishers.
After that came two short stints that taught me a lot, fast:
- Writing SEO copy and product descriptions for Dynamic Gift in Australia, where online sales went up 38%.
- Publishing at Paradise Media in the US, where I negotiated a $350,000-a-year syndication deal with publishers including Outlook India.
Running my own shop
In 2023 I started Social Sonic, a small agency helping local businesses grow with Google Ads, Meta Ads and SEO. Our Performance Max campaigns ran at 4 to 6x ROAS, and the automation we set up (CRM integrations, WhatsApp bots, email drips) cut lead response time by 60%.
Then I joined Treat Hotels & Resorts as marketing manager across 7+ properties. Paid ads returned 323% ROI. A campaign called "Weddings by Treat", on Performance Max and Meta, brought in 5,000+ quality wedding leads from Silvassa, Nashik, Daman, Gholvad and Thane. WhatsApp bots and broadcasts lifted direct enquiries 45%.
Hotels taught me the lesson I care about most. The ad is maybe half the job. The other half is what happens in the first five minutes after someone fills in a form. A lead that waits a day is usually a lead that's gone.
Why now
In September 2025 I stopped doing only client work and started building software. Sendrise, my cold email platform, was built with Lovable and Supabase. No engineering team. I launched it on Product Hunt in 2026.
I'm now building two more products: SendReach, for LinkedIn outreach, and ResumeGround, which tailors resumes for the systems recruiters use to screen them. I also run two agencies, Swifto and Brand Yatra.
Five years ago that list would have needed a team of ten and a lot of funding. Today one person with decent systems and AI tools can do a surprising amount of it. I think marketers who learn to build will have a big edge over the next ten years, and I want to show what that looks like in practice, mistakes included.
There's a selfish reason too. Writing forces clarity. If I can't explain how I'd set up a cold email domain or structure a Performance Max campaign step by step, I don't really understand it. This blog keeps me honest.
What I'll write about
Six topics, all things I work on every week:
- SEO and AI search: ranking on Google, and getting cited when people ask ChatGPT or Perplexity.
- Paid ads: Google Ads, Performance Max and Meta, judged on cost per qualified lead.
- Cold outreach: email and LinkedIn outreach that get replies without burning your domain or your account.
- Marketing automation: CRM flows, WhatsApp and lead routing.
- Vibe coding: building real products with AI tools.
- Founder journal: the numbers and decisions behind what I'm building.
The rules I'm holding myself to
Every post will be something I've done or tested. When I'm sharing an opinion, or something I haven't tried on a real budget yet, I'll say so.
Steps over theory. You should be able to read a post on Monday and use it on Tuesday.
Real numbers, including the bad ones. Most marketing content only shows the wins. The losses are where the learning is.
No affiliate links. When I mention a tool, it's because I use it. Some of the tools I mention are mine, like Sendrise, and I'll always say so.
Where to start
If you want more organic traffic, start with my 30-day SEO audit. If you need pipeline this quarter, read the cold email playbook. If you want to build your own tools, read how I built Sendrise.
Or tell me what you're working on. I read every message myself.
Mrunang
