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One playbook a week
The steps, the templates and the numbers behind them.
Behind the build
What I'm learning while building SendReach, Sendrise and ResumeGround.
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Recent playbooks
SEO & AI Search
The 30-day SEO audit I'd run on any website
4 min read
Cold Outreach
The cold email playbook for 2026: infrastructure, lists and copy that get replies
5 min read
SEO & AI Search
GEO in plain English: how to get your brand cited by ChatGPT, Perplexity and AI Overviews
5 min read
Vibe Coding
How I built Sendrise, a cold email SaaS, with Lovable and Supabase
4 min read
Paid Ads
Performance Max for lead generation: the setup I'd use for a high-ticket local business
5 min read
