Tools
My stack.
The tools I actually use to research, build, launch and measure. No affiliate links.
Build
Lovable
Product and UI, built by prompting.
Supabase
Database, auth and storage.
AI models
Writing, personalization and logic.
Related playbook: How I built Sendrise, a cold email SaaS, with Lovable and Supabase
Ads
Google Ads
Search, Display and Performance Max.
Meta Ads Manager
Lead ads and retargeting.
Related playbook: Performance Max for lead generation: the setup I'd use for a high-ticket local business
Analytics
Google Analytics 4
Conversions, channels and AI-referral tracking.
Google Tag Manager
Tags without developer tickets.
Google Search Console
Indexing and query data.
Related playbook: GEO in plain English: how to get your brand cited by ChatGPT, Perplexity and AI Overviews
SEO
Semrush
Keyword research and audits.
Ahrefs
Backlinks and competitor gaps.
Rank Math
On-page SEO for WordPress.
Related playbook: The 30-day SEO audit I'd run on any website
CRM and automation
Brevo
Email automation and CRM.
Viasocket
Workflow automation between tools.
Gupshup
WhatsApp bots and broadcasts.
Related playbook: WhatsApp marketing that doesn't feel like spam: bots, broadcasts and round-robin leads
Websites and design
WordPress + Elementor
Fast marketing sites.
Canva
Social and ad creatives.
Outreach (mine)
Sendrise
Cold email outreach with AI.
(opens in a new tab)SendReach
LinkedIn outreach. In the works.
Related playbook: The cold email playbook for 2026: infrastructure, lists and copy that get replies
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