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Tools

My stack.

The tools I actually use to research, build, launch and measure. No affiliate links.

Build

  • Lovable

    Product and UI, built by prompting.

  • Supabase

    Database, auth and storage.

  • AI models

    Writing, personalization and logic.

Related playbook: How I built Sendrise, a cold email SaaS, with Lovable and Supabase

Ads

  • Google Ads

    Search, Display and Performance Max.

  • Meta Ads Manager

    Lead ads and retargeting.

Related playbook: Performance Max for lead generation: the setup I'd use for a high-ticket local business

Analytics

  • Google Analytics 4

    Conversions, channels and AI-referral tracking.

  • Google Tag Manager

    Tags without developer tickets.

  • Google Search Console

    Indexing and query data.

Related playbook: GEO in plain English: how to get your brand cited by ChatGPT, Perplexity and AI Overviews

SEO

  • Semrush

    Keyword research and audits.

  • Ahrefs

    Backlinks and competitor gaps.

  • Rank Math

    On-page SEO for WordPress.

Related playbook: The 30-day SEO audit I'd run on any website

CRM and automation

  • Brevo

    Email automation and CRM.

  • Viasocket

    Workflow automation between tools.

  • Gupshup

    WhatsApp bots and broadcasts.

Related playbook: WhatsApp marketing that doesn't feel like spam: bots, broadcasts and round-robin leads

Websites and design

  • WordPress + Elementor

    Fast marketing sites.

  • Canva

    Social and ad creatives.

Outreach (mine)

Related playbook: The cold email playbook for 2026: infrastructure, lists and copy that get replies

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