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The 30-day SEO audit checklist

SEO & AI Search

The 30-day SEO audit checklist

Every check from the 30-day SEO audit, one week at a time. Tick items off as you go. Your progress is saved in this browser.

This is the checklist version of the 30-day SEO audit. Work through one section a week, fix things as you find them, and log everything in a simple sheet: issue, page, impact and status.

0 of 31 done

Before you start

Get access to Google Search Console and Google Analytics 4
Install a crawlerScreaming Frog is free for up to 500 URLs.
Create an audit sheet with four columns: issue, page, impact, status

Week 1: Technical health

Review pages that are crawled or discovered but not indexedSearch Console, Pages report. Usually a quality or internal linking problem.
Crawl the site and fix broken internal links
Remove redirect chains and fix 4xx and 5xx errors
Find orphan pages and link to the ones that matter
Make www, non-www, http, https and trailing slashes resolve to one URL
Check the rendered HTML of a key page with URL Inspection
Check mobile Core Web VitalsLCP under 2.5 seconds, INP under 200 ms, CLS under 0.1.
Make sure the XML sitemap lists only indexable, canonical URLs
Check robots.txt doesn't block important pages or the AI crawlers you want

Week 2: Keywords and content mapping

Export six months of queries and pages from Search Console
List striking-distance keywordsPositions 8 to 20 with decent impressions.
Map one primary keyword to each important page
Find cannibalization and merge or separate the competing pages
List valuable keywords that have no page yet

Week 3: On-page fixes on your top 20 pages

Primary keyword near the front of the title, under about 60 characters
A meta description with a clear promise, about 155 characters
One H1, with H2s and H3s that follow search intent
Answer the main question in the first 100 words
Add internal links from your strongest pages with descriptive anchor text
Add structured data where it fitsArticle, Product, LocalBusiness, Organization.
Refresh stale pages and update the visible date

Week 4: Authority and reporting

Audit your backlinks and run a link gap against two competitors
Turn unlinked brand mentions into links
Find broken links on relevant sites that your content could replace
Plan one linkable asset: original data, a free tool or a complete guide
Set up a monthly report: clicks, impressions, positions, organic conversions

Day 31

Ship the five fixes with the biggest impact and the least effort
Put the next audit in your calendar for three months from now

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